Before we understand about Scope of Digital Marketing, first let us understand about this industry step by step.
Digital Marketing is marketing of services or products to reach a consumer for generating Leads or to boost a brand awareness using Digital Technologies or Digital Media. It is also called as Online Marketing or Web Marketing or Internet Marketing and was introduced in 1990’s.
To understand better about this industry, let us first understand some of the techniques we come across:
It is also called as SEO, in this technique we are going to reach the audience from organic search results.
It is also called as paid per click marketing,in this we are going to reach the audience through paid advertisement.
It is also a paid advertising, in this technique ads are displayed on huge network of sites across the internet to reach the audience.
Targeting the audience using social media networks such as Facebook, YouTube, PinInterest,Instagram, Google Plus, twitter and so on.
We are going to reach the audience through paid advertisement using social media networks.
In this technique, we are going to target the audience using Email to send advertisement.
It is one of the best way of strategy as we are going to target the audience, who have visited the website or app earlier.
Let us overview, for better understanding about Scope of Digital Marketing all over the World.
Some of the important key factors we need to look into while marketing Products or Services.
Before promoting or advertising any Products or Services, first we need to see for how many people the advertisement will reach and we need to estimate the number of potential customers from that campaign.
Next important factor we need to look into is targeting audience, because it plays a major role in return over investment.
So it is an essential and very important step while developing a marketing strategy, because we need to reach a right costumer.
Example: If we see the Cartoon Channels, the advertisement will be related to kids, so by this they can target more audience and return over investment will be good.
Next key factor we need to look into before promoting or advertising is to calculate the percentage of amount you are investing for advertisement.
Before start promoting or advertising, we need to see how much profit or revenue generated from previous analysis of advertisement or promotion campaigns and then we need to set the goal we wish to accomplish.
So lets see about traditional marketing first, traditional Marketing is Promoting or Advertising of services or products through Television, Radio, Newspaper, Magazines, Telephone, Direct Mail to reach a customer for generating Leads or Sales or to create Brand awareness.
| TRADITIONAL MARKETING | DIGITAL MARKETING |
| Traditional Marketing is very costly for Promoting/Advertising | Cost is very cheap for Promoting/Advertising |
| Interaction will be very less with consumer | Interaction will be more with consumer, so chances of generating more Sales/Leads |
| Results cannot be measured | With the help of Google Analytics and the Insight Tools, data and results are easily measured and maintained |
| Return Over Investment is less | It is growing very fast, as they are getting more Return Over Investment for lesser price |
So digital marketing is an effective way, because we can target or refine the specific audience based on their
Finally, we can target the users based on their specific interest or depending on their behavior in Digital Marketing.
If you have product or services to offer the best way is to setup online store and market through Digital Media. Because Digital Marketing is the best way of generating leads or sales as Return over Investment is high.
Normally a web developer may charge from $100 to $800 to create a website.
But no need to worry, you can learn to create website within few days for absolutely free.
Freelancing means offering services to clients in free time, there are many website who offer thousands of freelancing jobs, so you can start work on your flexibility and earn money through online.
Some of the best websites who offer freelancing jobs are
fiverr.com
freelancer.com and much more.
Even you can contact some of the companies who offer to work their projects from home, so that you can work on your flexibility.
Become a professional blogger and start earning money either through advertisement or through affiliate marketing, all you have to do is selecting a good niche in which you are familiar and start writing good quality content for readers and stay connected, which leads to generate more traffic to your website.
Many companies outsource content writing work as it plays a major role when it comes to SEO as it is heart and soul of digital marketing. So if you are good at English and provide useful information about their products or services and can solve the queries of the users then you can start building your career as content writer either part time or full time.
Affiliate Marketing is to generate sales by promoting or advertising the products or services on website or blog or mobile app by joining affiliate program, as a result you will start earning money on commission basis.
Some of the best Affiliate Marketing companies are
affiliate-program.amazon.com
affiliate.flipkart.com and much more.
AdSense Marketing is to display the products or services on website or blog or mobile app by joining Google AdSense program, so that you will start earning money online either through impression or click.
Digital Marketing made a great impact in the field of marketing because of its growth and efficiency, so the scope of digital marketing in world is increasing day by day.
Finally let us see in depth about the worldwide internet usage statics as of July 2017 and Jobs available across Worldwide.
There are number of opportunities in this industry, so you can start your career in various fields.
Some of the segments where you can build your career are:
Digital Marketing Manager or Specialist, Content writer, SEO Executive, Search Engine Marketer, Google Analytics, Inbound Marketing Manager, Social Media Marketing Specialist and much more.
Let us go in depth and see the jobs available to better understand the scope of digital marketing in United States, Australia, Indonesia and India-Delhi, Mumbai and Bangalore.
As we have seen earlier there are so many segments in this industry.
When we have searched only one segment on Naukri Job Site, which is the number one job site in India. We found around 15644 jobs available as of February,15 2018.
As we discussed earlier there are so many designations like SEO Executive,Digital Marketing Manager or Specialist,Social Media Marketing manager,Content writer,Marketing Head,SEO Manager,E-Mail Marketing, and much more.
So if we search all those designations, it may cross more than One Lakh jobs in India. So by this we clearly come to know the Scope of Digital Marketing in India.
Let us see next, the scope of digital marketing in Mumbai, Delhi and Bangalore to better understand the growth of this industry across India.
As we searched one of the segment on Naukri to better understand about scope of digital marketing in Delhi, we found around 4246 jobs available. So if we search in all the segments, it may cross 15000+ Jobs.
We found around 2341 jobs available and it may cross 10000+ Jobs, if we search in all the segments of digital marketing.
In the same way if we search in Bangalore, there are 2181 jobs available on Naukri as of February 15,2018 and it may cross more than 10000 if we search in all the segments. So by this we can clearly say the scope of digital marketing in Bangalore is also booming day by day.
Now let us go further and see opportunities in Abroad.
Digital Marketing is one of the fastest growing industry in United States of America because of its technological advancements. Just in one segment we found 53,888 Jobs available on Indeed Website, so if we search in all the segments it may cross more than Lakh in United States.
As we all know the usage of internet in Australia is huge and they always stood ahead in the technological aspect. Australia are going digital and thus there are plenty of job opportunities available. As of February 15, 2018 we found around 3848 jobs available on one of the leading job site of Australia. So we can say scope of digital marketing in Australia is growing day by day.
As per the statics found Indonesia is in fifth place in the usage of Internet. As we all live in digital era, the internet usage is growing very fast. So the scope of digital marketing in Indonesia is not far behind, we found 1808 jobs in Indonesia on LinkedIn jobs portal.
Digital Marketing is growing very fast. As of July 2017, 51% of population is using Internet.
In next few years, 100 percent we can assure you that it will have huge demand. I hope by this information you have understood the Scope of Digital Marketing in United States, Australia, Indonesia and Cities of India-Delhi, Mumbai and Bangalore.
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