Search Engine Optimization:

Search Engine Optimization means optimization of website to rank our site for the targeted keywords in organic search engine result page.

Why is Search Engine Optimization Important?

Search Engine Optimization is very important in today’s competitive market to be in top of search engine, as billions of users search per day for solutions to their queries.

Let us see some of the main factors as why Search Engine Optimization is Important :

• Whenever users search a query on search engine, the majority of them are likely to click on one of the top pages in the search engine result page. So to drive a more traffic or users to your website then your competitors, you need to be in top positions in search Engine Result Page(SERP).
• Website Trust and Branding -More than 90% of people trust search engines. So if we are in the top positions for the query user is searching, it increases the website trust and brand authority.
• Non Paid Marketing-It is a free of cost marketing, so will have a high return over investment.

Methodology of Search Engine Optimization:

Optimizing the webpages to rank higher on the search engine or In other words we can say following the guidelines of search engine.

Steps involved in Optimizing the Website:

• Keyword Research Process of Website
• Onpage Optimization

1. Page Speed and User Experience
2. Title and Meta Tags
3. Content, Headings, Images Optimization, Internal Links, Canonical Links and Sitemaps
4. URL, URL Redirection Optimization and Robot.txt file.

• Offpage Optimization or Link Building
• Analyze Rankings and Traffic

So with the above methodology of Search engine optimization, we can rank higher in Search Engine Result page and increase the number of users to a webpage.

To Learn more about Search Engine Optimization,  lets see about types of search results and how search engine works.

Types of Search Results:

Paid Results:

• Paid Per Click Ads
• Shopping Ads
• Comparison Ads

Non Paid Results:

• Organic Result
• Image Result
• Local Result
• News Result
• Video Result
• One Box Answer
• Site Links
• Schema Data

How search Engine Works?

The three major components of Search Engine are :

1. Web Crawler
2. Indexing
3. Alogorithms

Web Crawler or Spider or Robot or Bot:

Web Crawler Component helps the search engine to collect the data(New or Updated pages) from internet for the purpose of indexing.

The new site is discovered by Crawler by anyone of this:

• Owner of the Website submitting the site to search engine manually, I mean submitting manually to Google Webmaster tool
• Submitting the site to any public website such as Facebook, Twitter, YouTube, Google+ and much more.

To check when google crawled your website, enter the URL of your domain with “cache:” before it, i.e. “cache:yourdomainname.ext”.

Indexing:

Once a crawler collects the data, the next is the process of categorizing the data into segments. So that they can be searched quickly to show the relevant results for the users search queries.

To check how many google web pages indexed your website, enter the URL of your domain with “site:” before it, i.e. “site:yourdomainname.ext”.

Algorithm:

Once the indexing is done, the next main important step is to get relevant info from database for the user search query and rank in order with the help of algorithms.

It is determined by over 200 factors to get relevant info and rank in order to show in Search Engine Result Page, one of which is the Page Rank Algorithm.